Monday, July 13, 2015

A Simple Hack to Stick to Any Goal… using a Rubber Band

My guest blogger, Victor Mathieux, has developed a simple product he thinks will help you reach your goal, any goal. Check it out. It's science:


A couple years ago I launched the Everest goal-setting app and many people from this community liked it, so I’m back to share something new (full-disclosure: I am sharing a product but also have a useful hack you can use regardless):

One day, I realized that despite having 3 reminders set on my phone to “do pushups & take vitamins,” I STILL WASN’T DOING IT. Having studied behavior change for years and having co-founded a company whose sole purpose was to help people stick to their goals, I found this lack of consistency in my own life frustrating.

Practically speaking, I was well aware that to turn a goal into action, three things need to come together: First, you must have the ability to do the task, second, the motivation or desire to do it in the first place, and third, a trigger that sparks you to do it (if you’re not already familiar with this framework, you should checkout the work of BJ Fogg, a behavioral researcher at Stanford).